Interior signage for office buildings is an important aspect of business branding. It helps people navigate the facility easily and safely. Without appropriate signage, a building may face a number of potential issues. Signs can also be used to promote employee safety and celebrate company milestones. Let us look at some types of interior signage for office buildings. After all, the interior of any business or building is the first impression of your organization. So, why not make your facility stand out from the rest?
Office buildings often make use of interior signage for navigation, brand recognition, and education. Large office buildings often feature directory signs that help visitors and clients navigate through the complex space. Lobby signs are also commonplace. Lobby signs depict business services and products. They are an effective way to advertise business identity and increase customer confidence. But, it’s not just office buildings that can benefit from interior signage. Businesses everywhere can increase their visibility and build their brand.
Branding is a huge part of office signage. Effective signage conveys business history, product mix, and brand details. Therefore, smart businesses invest in different signs to promote their products. Restaurants and retail stores usually focus on product sales, but effective signage can reinforce branding. However, there are some important differences between indoor and outdoor signage for offices and restaurants. Restaurants, for example, use indoor signage to promote their menu items and special promotions.
For signage on storefronts, it is important to consider the architectural style of the building. For example, if a restaurant is located on the first floor, it may be best to place a board-mounted sign indicating the hours of operation. A framed sign, on the other hand, is appropriate for a restaurant, but should not be painted on the surface. A professionally-fabricated sign will make the entire building look clean and professional.
For offices, interior signs must be seen by customers inside the tenant space. They must also be visible to pedestrians and vehicular traffic outside the building. Exterior signs must be at least four feet apart from the doorway or sidewalk. If an interior sign is placed on the ground floor, it may be moved to a wall mounted building tenant identification sign on the primary ground-floor entrance. Despite these regulations, there are some guidelines to follow for interior signage for office buildings.
The exterior of an office building should be in accordance with the requirements of the applicable codes. Building directories should include the name and address of the building, which should be in all uppercase letters. Signs should also identify the different programs and departments within the building. Listed departments should also be clearly marked and legible. Signage should be left-justified, with text and graphics aligned to the left. For institutions that receive funding from donors, they may use an approved typeface or a co-branded graphic.
The process for interior and exterior congratulatory signage varies. Before signage is installed, it must be approved by the campus brand manager, building committee, and campus dean/VC associated with the project. The architects, campus brand manager, and the building committee must all approve the proposed interior and exterior signage. In addition, the brand manager and the architect must approve the design of the signage and the space preferences. The approval process is a lengthy one, but the end result is a beautifully designed office space.